About Us

Welcome to Jewelry By V.

Hi! My name is Viviana, but you can call me V.

Let me start by saying that I’m a bit indecisive and sometimes all over the place, so here’s your heads up about what this introduction might consist of. But let’s go.

Jewelry By V was created from my love for stylish, timeless, and versatile jewelry that allows people to express their personal style. I’ve always believed that the right piece of jewelry can transform an outfit and make you feel more confident and uniquely yourself.

Over the years, this brand has gone through several revamps and phases of growth as I searched for the perfect vision. At different points, the brand has been known as Vluxe, ANU, WadadliBiz, Cherefashion, and more (like I said… very indecisive). But every stage helped me learn, grow, and better understand what I wanted this brand to become.

Through all the changes, one thing stayed the same: my passion for creating a space where people can find jewelry that feels special, meaningful, and stylish.

Today, Jewelry By V is stronger, more focused, and here to stay.

Our collections are curated to offer pieces that work for every moment — whether you’re dressing up for a special occasion or adding a unique touch to your everyday look. Each piece is selected with attention to detail so our customers can enjoy accessories that complement their individuality and style.

And one more thing you should know — our favorite color is pink, so don’t worry… our jewelry won’t turn you green.

At Jewelry By V, we value our customers and strive to provide a warm, personal, and reliable shopping experience every time you shop with us.

Thank you for supporting Jewelry By V.

— V